Promote-It Ralph: Brandplacement in kid movie

Brandplacement became such integrated part of movie industry that examples can be easily seen even in Disney's kid movies. One of the brightest cases is Wreck-it Ralph Academy award-nominated animated feature, where there is some famous brands promoted.

1. (8:36) Supersonic image appears, his pictures will be appearing in many other cases during the movie.

2. (21:07) Subway logo on paper cup in gamers area.

3. (46:40) Felix and Sgt. Tamora are sinking in Nesquik sand.

4. (54:45) Mentos dangerously hangs over cola lake.

5. (54:48) Diet Cola warning.

6. (54:51) Mentos warning.

7. In final scenes of movie silhouette of cola bottle appears in the apocaliptic sky of Sugar Rush game.

Difference of brandplacement in the kid movie with movies like James Bond films is in that brands appear for a longer time (not just flashing) and in more evedent way, and even play important part in plot of the film. For example, mentos-cola explosion helps Ralph to save Sugar Rush world from bugs.